The launch event took place in the Hall of The Universe which is located under the dramatic sphere of the Hayden Planetarium, NY. A custom Audio Visual live-mapped collage was created by new york based artists Daniel Brodie and DJ Chaim and London based NP+Co. The audio visual guest journey began with their feet on the ground at the French Home of Grey Goose, Le Logis and in the wheat fields of Picardie - travelled via Virgin Galactic's Space Port in Mojave desert and finished Beyond the reach of gravity in sub orbital space. The AV experience was enhanced with French catering and exquisite cocktails by the Grey Goose global ambassador Joe McCanta.