Brief:
Bulletproof Fresh Meat 2019 entry, to create a brand using our pornstar name; ‘Bob Nether Grove’ being my starting point.
Concept:
Using Grove as the brand name, I decided to create packaging for olive oil from Spain and balsamic vinegar from Italy. I wanted to design something that stood out from traditional packaging for these products, celebrating both Spanish and Italian culture, and how they come together when you pair olive oil with balsamic.
Solution:
My focus soon turned to architecture; to create packaging inspired by Spanish and Italian housing and emulate the colours and shapes found.
Experimenting with lino-printing gave a natural texture that added an organic, premium quality to my brand. This led to creating houses and abstract compositions that emphasise the similarities between the two styles of architecture, yet simultaneously highlight the subtle differences.
The packaging is branded to be a contemporary, fresh alternative to existing premium products on the market. The logo captures a modern outlook on a traditional process, incorporating a leaf in the ‘o’ character to look like both an olive and a grape. The colour scheme is based around swatches pulled architecture from each country; the pink tones for Italy, the blue tones for Spain, and the others are compatible with both to link the themes together.
The shape of the bottles puts a contemporary twist on typical olive oil and balsamic vinegar packaging. The abstract compositions on the front of the bottle are bold and balance well with the swing tag around the neck, which creates a link between each abstract composition and the corresponding house. These particular bottles are 500ml and would be sold individually in premium delis/food retailers, such as Waitrose. The bottles become a display piece in their own right.
The boxes are intended to hold 250ml versions of the bottles and are a gift set of both the olive oil and balsamic. There are two variations of the box, each with the same design but the houses are in an alternate order, to achieve the effect of a row of houses when placed in a line. The designs tessellate together seamlessly and create a repeat pattern. The stock used and the twine handle contribute to the organic, down-to-earth ethos of the brand.
These photos have a contemporary feel, while still maintaining a little of the traditional imagery of olive oil and balsamic vinegar. Taking a less botanical approach to the design has allowed my packaging outcomes to be brave, bold statements both on a shop shelf and in the home.
Project Tags
Companies
NEW DESIGNERS
- Design