Bomper studio were engaged by GlaxoSmithKline to create 3d CGI packshot visuals for the NEW global launch of the Sensodyne Pro Namel packaging range.
The brief was to create photorealistic packshots that would show all of the intricate print finishes of the new designs to help the marketing team sign off the designs and then the visuals to be used for various print campaigns.
Current designs were photographed for reference to aid in creating accurate materials and finishes. In addition shots were taken by the design manager for art direction of the final packaging compositions. The difficulties in the project was creating clean white visuals and trying to maintain the details without over exposing the product. 3D gave us the benefits of being able to control the scene and lighting and meant we could adjust to the client and brands needs.
Accurate packshot visuals are key when designing for new packaging as they can reveal what does and doesn’t work on new formats. The packaging was built in Cinema 4d using the same process as if manufactured and folded which means the artwork will match and each layer of print, varnishes, foils, and debossing aligns. A camera and a studio lighting setup was created to match a high end photography studio shoot along with a reflective floor. The final renders were rendered in vray for Cinema 4d at large formats to accommodate all forms of print from billboards to web.
Not only are the packs correct and consistent through the range, but the beauty of 3D means they can be rendered from any angle unlike expensive photography re-shoots. Plus there is no retouching afterwards as the bars are perfect every time.