GUAP x NIKE - 'Run' Short Film

The aim of RUN was to highlight the impact and use of running as a method to relieve stress and everyday pressures that young creatives may face physically and mentally. Also to use the theme ‘Run’ as a metaphor for perseverance and a continuous journey towards success.
We were briefed by Nike to make a piece of digital content to highlight the following: Running at Night and the Link between Mental Health,Running and being a young creative. 
The project was launched successfully and since has been used as an example by Nike for culturally relevant content produced with a quick turnaround and a relatively low budget.

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Fashion Editor & Creative Director