The Guardian USA

  • Robin Lyons

#GuardianGreenRoom

Brief In a market where the Guardian is almost unknown, establish it as an authority in music and culture with a trendsetting audience.
Insight For the music connoisseur the record store is a bastion of taste, culture and reverence to music culture.
Idea Guardian Green Room. A backstage area cum interactive space in the heart of one of NYC’s most well known record stores: Rough Trade Williamsburg. Showcasing The Guardians’ latest content and inviting audience participation to gather opinions. Hosting interviews with the latest artists, #GuardianGreenRoom has brought the Guardian’s music and culture content to a new audience.