Gucci Hallucination Flyposting & Murals London Fashion Week 2018

For the launch of the 2018 Gucci Hallucination campaign, Gucci wanted to enhance their presence during London fashion week and feature not only on the catwalk but take the campaign to high profile locations on the streets. The campaign was inspired by classic artworks, and so we continued this artistic theme by selecting high impact mural sites across London in locations such as Shoreditch. The sites were in situ for 1 month, and viewed by over 3 million members of the public.