Gucci Reflect L'esperienza

The Reflect photoshoot was a short collaborative project curated and directed by Abbi Zivengwa and photographed by Nicola Bates. The shoot was a part of a BA2A project, where we were expected to create a new campaign for a brand of our choosing. My campaign was a response to racial diversity and tokenism in the casting sector of the fashion industry, specifically focussing on the luxury brand Gucci and their past failure to present their consumers with a reflection of themselves on the runway. Imagery inspired by Frank Lebon's "Unconventional beauty" film