Gucci Special Delivery

  • Clementine Carriere

Gucci launched its 2014 Holiday Campaign with the fashion film Special Delivery, conceptualised by Meri Media and produced by Matter Production. The concept of the campaign was carried over with an exclusive Gift Guide featured on Gucci Style and Gucci.com. Playful video vignettes and animations invited the users to discover the 8 sections of the Gift Guide and their elegant displays of selected items. All designs, videos and animations were integrated on Gucci.com through the use of the interactive content creation platform Ceros. Designed at Meri