A speculative short film on the future of luxury.
Project background
In 2030 luxurians have replaced ostentation with meaningful materialism. As a new generation of affluents emerge, the old signifiers of wealth will disappear. Inspired by the findings in our Uneasy Affluence report, we profile three future luxurians. The first, a Digital Patron, uses his money to support the new emerging creative arts. The second, a Clean Capitalist, uses her wealth to protect the environment. The last, a Meaningful Materialist, seeks guilt-free luxuries.
Credits
Creative Direction - Aleksandra Szymanska & David McGovern
Camera Operator - Stephan Knight
Lighting Technician - Thomas Davis
Lighting Assistant - Kai Newton
Set Assistant - Britt Berden