Guide to writing a creative media release
To take advantage of the skills I have learned during my time in higher education, the Creative Dundee team and I decided to produce a guide to writing a media release. The aim of this was to assist individuals and organisations based in Dundee who may not know how to write a media or press release.
The downloadable guide featured key things to remember when writing a media release to make the task seem a little less daunting, with a template and tweets of advice from industry experts. The guide was free to download and published with an update on Creative Dundee's website which received a lot of positive feedback from creative individuals in Dundee, many of whom had avoided writing releases in the past due to a lack of guidance.