Guiness Sponsorship of Africa Cup of Nations

  • Steve Squires
Guinness Ghana were the Official Beer Sponsor of the Africa Cup of Nations 2008 in Ghana. The activation of this sponsorship included a Fan Park for 15,000 people, bars at the stadiums, accommodation and logistics for 150 international VIPs, giveaway distribution and entertainers at the 4 stadiums in Accra, Kumasi, Sekondi and Tamale, product for stadium VIP lounges and VIP hospitality ex-stadia in Accra. We built a Fan Park in Accra for 15,000 people and 2 in Nigeria for 5,000 each