I designed the logo, branding system, custom display font and printed materials for Estudio de Arte Guitarrístico (Guitar Arts Studio, Mexico) in 2015, while working with Alejandro Magallanes.
Manuel López Ramos developped an empirical approach on teaching and his own methodology to enhance students' technique. It brought him some kind of fame and respect from peers, as he believed (and prouved) he could teach music by bits instead of the traditional way he had learned. That is the sipirt we wanted to keep for their branding system.
The logo is almost didactical, built with instruments' abstracted shapes, which we also used to create a full alphabet and posters.