Gumball 3000

Branding, apparel, web graphics and emailers, in-store concept and design, including vehicle wraps, large scale signage and printed material for the annual rally. Various printed material from vehicle wraps for all cars attending the rally, Christie’s auction catalogue, rally guide, start and finish line hoardings and signage. Email designs for Gumball alumni, webshop apparel promotions, including photography of products. 82 page PUR bound brochure, the ‘Gumball 3000 Guide’, printed on GF Smith Colorplan Pristine black Granular 400gsm with holographic foiling on the cover. Branding, apparel, in-store concept and design for the annual rally. Apparel range collaboration with Kappa, with complete apparel range designed from tracksuits to sliders and caps. The design included a launch event a Selfridges, London, worn by celebrities and influencers, with the design applied to vehicle wraps, signage, store design, invites and start line graphics. Editorial design for the 424 page limited edition Gumball 3000 ‘20 Years On The Road’ hardcover book. The slipcase is designed with a debossed logo and gold foiled cover. Thebook contains a best-of compilation of the glitzy and famed international event from the past two decades. Two other editions were designed, a smaller concise ‘regular’ 304 page edition, and a 100 page softcover version. Layouts were designed to compliment the photos from each year, with a minimal luxury look. Older photographs were retouched alongside product shots photographed for the introduction pages.