GymFood is kitchen based in Bethnal Green that specialises in selling freshly made, health-conscious food through deliveries only. Since starting 2 years ago, they have built a successful business model and have a range of loyal customers around East London.They had an existing logo made by a previous designer but it needed some adjustments as the owner felt it was unbalanced and needed to be taken to the next level.The requirements:
- Improve the overall look of the logo
- Give the bottom half of the logo the same 3D look as the top half.
After I added the grids, I noticed that the letters and spacing are unbalanced and innaccurate. I then ensured that every corner, curve and space was equal giving the logo before adding a 3D effect to the bottom half (as you can see below)
The owner George was so happy with the work that I have now worked on a number of projects with GymFood including designing their delivery bags, stickers and more.