H&M breasr cancer support

Problem: 46% of women in the UK don't check themselves for signs of breast cancer claiming they just simply forget.
Insight: Women tend to look in the mirror when they put their bra on.
Idea: H&M in partnership with Cancer Research UK, wants to initiate a 1-month campaign encouraging women to check their breasts while trying on new bras in the changing rooms.
They will also bring out a new lingerie line, in collaboration with Agent Provocateur.

Team Credits

stela jonikaite

  • Art Director
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stela jonikaite
Art Director