H&M olympic collection for RIO summer games 2016
Sports and performance accessories for the Olympic summer games in Rio de Janeiro 2016. I was responsible for the entire accessories collection including creative research and mood, design, materials & trimmings as well as the product development of each product showcased below. This collection was created in close collaboration with the swedish athletes and the Swedish Olympic Committee. High function fabrics and performance detailing alongside bold graphics. The product range includes training accessories, casual accessories as well as performance accessories worn during the actual olympic competition by the swedish athletes.