H&M: VIParty Marketing Communications Plan

  • Tiegan Way

I created a marketing communications plan for the H&M brand for a Winter 2019 Partywear Collection, called H&Mx VIParty. To devise a campaign informed by effective strategies and tactics, a detailed situational analysis of the brand and market was conducted. The output was a professionally presented plan outlining the promotional strategy mix, specific tactics, campaign communication examples and a required budget with an accompanying campaign timeline.