This is / hà•bi•tat /
Habitat, Catania (IT)
[ 2017 ›› 2019 ]
Boutique hotel, one-of-a-kind destination in the historic centre of Catania, Sicily. It offers clients an authentic experience thanks to its “albergo diffuso” model.
Habitat Brand Identity
Main responsibilities and activities I was in charge of:
– Brand strategy: analysis and research about the competitive scenario.
The project included a creative activity on naming, and it proceeded with writing the company’s mission and vision statement. It followed a roadmap with recommendations about brand positioning.
– Art direction: responsible for directing the creative process, from the concept development to the execution of the visual brand identity.
– Visual brand identity: logo design, typographic treatment, colorpalette, brand image language, basic stationary, marketing assets.
The project also included the design of visual guidelines available in a brand manual.
This is / hà•bi•tat /.
Habitat offers clients an authentic experience thanks to its 'albergo diffuso' model. I started my creative process by focusing on Sicilian cultural and historical heritage, which is made of colors, shapes, tastes, and many other sources of visual inspirations.