Habitat – Boutique Hotel

This is / hà•bi•tat / Habitat, Catania (IT) [ 2017 ›› 2019 ] Boutique hotel, one-of-a-kind destination in the historic centre of Catania, Sicily. It offers clients an authentic experience thanks to its “albergo diffuso” model. Project: Habitat Brand Identity Main responsibilities and activities I was in charge of: – Brand strategy: analysis and research about the competitive scenario. The project included a creative activity on naming, and it proceeded with writing the company’s mission and vision statement. It followed a roadmap with recommendations about brand positioning. – Art direction: responsible for directing the creative process, from the concept development to the execution of the visual brand identity. – Visual brand identity: logo design, typographic treatment, colorpalette, brand image language, basic stationary, marketing assets. The project also included the design of visual guidelines available in a brand manual.

Concept.
This is / hà•bi•tat /.

Habitat offers clients an authentic experience thanks to its 'albergo diffuso' model. I started my creative process by focusing on Sicilian cultural and historical heritage, which is made of colors, shapes, tastes, and many other sources of visual inspirations.
Naming.

/ hà•bi•tat / noun – Synonyms: Home, environment, surroundings, element, niche, milieu, neighborhood, setting, surroundings.
Visual brand identity.
This is / hà•bi•tat /
The brand story I created for Habitat was inspired by the meaning of the world / hà•bi•tat / itself.
Brand strategy and visual.
This is / hà•bi•tat /
The brand story I created for Habitat was inspired by the meaning of the world / hà•bi•tat / itself.
Branding and stationery.
For my brand proposal, we designed a visual identity inspired by basic, natural, colors and by the meaning of the world / hà•bi•tat / itself.
Branding and stationery.
Boutique hotel, one-of-a-kind destination in the historic centre of Catania, Sicily. It offers clients an authentic experience thanks to its “albergo diffuso” model.
Color palette.
'A declaration of love to Mediterranean colors'.
Brand color palette is inspired by basic, natural colors from Sicily.
Color palette.
'A declaration of love to Mediterranean colors'.
Brand color palette is inspired by basic, natural colors from Sicily.
Moodboard details.
For my brand proposal, I designed a visual identity inspired by Sicilian cultural and historical heritage. Which is made of colors, shapes, tastes, and many other sources of visual inspirations.

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Art Director and Brand Strategist