HACK Helvetica

In a dystopic vision of the graphic design world, Helvetica becomes more than a versatile font. It is the only font. As in a totalitarian government, it controls every aspects of people’s life with its constant presence.
This project aims at challenging this vision by secretly hiding controversial messages within the adverts placed to promote the Helvetica way of living. Search for the letters presenting print faults and connect them to extract the hidden sentence.

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Illustrator, Graphic Designer, Animator