HACKING THE FASHION SYSTEM POST COVID-19 By Angela Baidoo
Never have we stood facing a more challenging time than we do now, where we have the opportunity to truly embed systematic change for all those who have a stake in the fashion industry - from the garment worker to the consumer. As due to the novel Coronavirus, the fashion eco-system – from the development of raw materials, to travel for inspiration, and creating assets for digital marketing – is at a stand-still, and for better or worse, we are all invested in the position the industry takes when we emerge from this crisis.
Prompted by industry think-tanks including Geraldine Wharry - Trend Atelier , TrendWatching and WWD, I have analysed a number of scenarios in a report that could enable the industry to turn the tide on its sustainable credibility, employee wellbeing record, and over-consumption.
Each section of my report will be available for download (via LinkedIn) as a conversation starter for creatives, business leaders, and industry professionals.