Haden (Brand Identity & E-commerce Web Design)

Haden is a process-oriented jewelry company utilizing fibers and natural textures to create distinct, one-of-a-kind pieces. We helped Liz, the owner, clarify her message, ideal client, and style with an elegant meets laid-back California visual identity. The strong use of rich, earthy color reflects her own design process and elevates the brand to reflect the quality and intention that goes into her jewelry.


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    Native State

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    Independent Visual Designer & Art Director