Hadrian Border Brewery October 2018

The aim of the project was to rebrand a local business called "Hadrian Border Brewery" which was seeing a decline in popularity. My aim was to attract the older drinkers who will see the packaging and think of the Northumbrian landmarks, and to attract the younger Millenials who are drinking lots of local brewed pale ales and IPAs right now, by designing something "Instagram Worthy". Because I knew the market I was trying to attract, I knew the methods of trying to attract them. I thought coasters would be a good start to have in pubs, where people order so they will see it and have it in their heads while ordering something; as well a social media campaign would be good to help attract younger people as they will be scrolling by it daily, so the campaign is simple yet attractive as you want people to remember it.