HAIG CLUB - MAKE IT UNFORGETTABLE

AN UNFORGETTABLE DAY.

Challenge:

Father’s Day for most dads is either forgettable or forgotten.
Whilst most would count themselves lucky with just a card, whisky is still at the top of their wish list. We set out to make their day unforgettable.

We designed and produced a purpose built pop-up event in Westfield - Europe’s largest shopping centre. From here we encouraged those sons and daughters who may have neglected their duties to send their dad a specially gift-wrapped Haig Club whisky with a guaranteed Father’s day delivery.

Role

Art direction
Visual design
Digital design
Artworking

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Senior Designer