Halfords at the Ride Across Britain

For the last few years Halfords has supported the Deloitte Ride Across Britain, the UK’s Ultimate Cycle Challenge: Land’s End to John O’Groats in 9 days. With over 700 riders in total taking on the challenge the scale of the event is unlike most charity rides with unparalleled organisation and support from all the crew involved.
The brief was to create a short B2B promo with potential for future commercial use to highlight the work of the young and dynamic team of Halfords Cycle Mechanics.