Halo Lighting has had 30+ years of lighting expertise and were expanding to also include audio, visual and long term hire/installations.
A new identity was needed to reflect the change in business and their change from being just B2B,
to B2B + B2C.
The brand identity represents and shows off the value that great lighting and audio can add to an event by bringing colour, creativity and vibrancy to any event, space or room.
Circles representing lights and lightings grids, together with pulsating rings that represent audio create a flexible system to represent the two parts of the business.