This white paper was written by Ernest Doku for uSwitch in 2016, and I asked to be the designer involved in the project.
It was a lot of work from start to finish; once the text was drafted I got straight to work in Sketch. I worked out a style that was clear and concise, with icons and imagery borrowed from sets in Shutterstock to break up the text (I would have loved to create the flat line style vectors myself, but with a press release it is just not feasible).
I dove headfirst into the world of typographic consistency ( - vs. – and so on) and drove myself crazy when the text edits came in thick and fast every day, making sure they followed the rules I had already carefully plotted out.
Something I did get to create from scratch ('scratch' being the data reverently researched by the mobiles analyst) were the graphs. I wanted them to relay their information right from the visuals, and with the SIM card and mobile handset wallpapers I created for the bar graph background (above) I like to think that even without the title or the numbers, it would tell you the story you needed to hear: SIM only sales are catching up to handset sales. Although bring in the title and the data labels and it all works together to be even more salient.
I relished in this project, it got me thinking about hierarchy of text, its weight, its positioning, whilst working on a conveyor belt where text I had been working on would vanish and be replaced by a quote which required an entirely different treatment. I honestly felt like I was in the Minority Report, gesturing wildly at my two screens, moving text, images and graphs constantly, trying to create a flow. It should have been hell, but I loved every minute of it.
The full white paper can be read here.