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Handsome Brewery: Be a Handsome FKR

Challenge: Form the identity of the FKR brand by creating something risky that has the intention of being banned.
Rationale: FKR is an irresistible and moreish lager that leaves people wanting more. Pose FKR as a truly seductive character by depicting women interacting with the drink in a suggestive way.

Credits

Lauren Coles

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Project Tags

  • advertising
  • art direction
  • Scamps
  • Print campaign
  • Concept Development

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