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    Handsome Brewery: Be a Handsome FKR

    Challenge: Form the identity of the FKR brand by creating something risky that has the intention of being banned.
    Rationale: FKR is an irresistible and moreish lager that leaves people wanting more. Pose FKR as a truly seductive character by depicting women interacting with the drink in a suggestive way.


    Lauren Coles

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    • Art Director

    Project Tags

    • advertising
    • art direction
    • Scamps
    • Print campaign
    • Concept Development

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