The Airbnb peg represents ‘home’ for the traveller. The peg would be sent as gifts to the Airbnb hosts to build brand recognition within the community. The campaign posters feature three different environments, all inspirational locations to appeal to independent travellers.
The inclusion of the Airbnb peg in the image make these much more than great destinations – travellers can be confident of a friendly, ‘make yourself at home’ welcome from Airbnb hosts.
I worked in a small team on this project with another designer and photographer.