A series of campaigns that celebrate the unexpected flavours of Kopparberg cider.
The flavours inspired a series
of magical ‘happenings’ in the Kopparberg forest – helping to establish Kopparberg
as a place of intrigue and adventure.
The first installment featured elderflower beards and cloudberry hair,
inspired by the 'Eclectic Range' flavours. The campaign culminated in a
flower stall at Kopparberg's Urban Forest festival where people could create
their own flower beards.
The follow up to the 'Beards' campaign featured a couple with magical, intertwining strawberry and lime tattoos. And the last in the series -
a beautiful, fruity ice tree to launch Kopparberg's Frozen Fruit Cider.
Photographers: Tim Brett Day, Peter Rad, Ben Stockley
Creatives: Alex & Oli