Happiness Project
This project is all about Happiness. Travelling and exploring is something that makes me happy so I decided to base this project on that. I have surrounded this project around the airline Flybe*, so I have rebranded them as well as created posters and social media ads. My target audience is people aged 21-25 who has just graduated and wanted to travel after their hard work. The cities I focused on were New York, Athens, Rome and Osaka because when I did my research these were some peoples favourite places they had travelled to.
This section is all about the rebrand for Flybe. As I was focusing on a young audience of 21-25 I wanted something bold and colourful. I tested out multiple logos and colour schemes to get the perfect one that fit the brand.
To see even more process behind this project go to my website at : https://www.georgiapeachesdesign.com/design-work/happiness-campaign
*This project is not affiliated by Flybe