This project is all about Happiness. Travelling and exploring is something that makes me happy so I decided to base this project on that. I have surrounded this project around the airline Flybe*, so I have rebranded them as well as created posters and social media ads. My target audience is people aged 21-25 who has just graduated and wanted to travel after their hard work. The cities I focused on were New York, Athens, Rome and Osaka because when I did my research these were some peoples favourite places they had travelled to.