Harp Sounds - Start-Up Music App

  • Tatiana Moreira
Harp Sounds - the start-up music app developed by young music lovers in London. Harp was an easy way to discover music quickly, in a world where connections exist but time is a luxury. They contacted me during the summer of 2016 and after successful meeting, offered me the role of Marketing Director on a voluntary basis.
A few responisibilities were:
Responsible for overseeing the planning, development and execution of
marketing initiatives for a start-up music app.
Oversaw implementation of the marketing strategy to increase brand
awareness – including marketing research , planning event collaborations with
music brands, interviewing and filming artists, monitoring and reporting app analytics and PR.