Harry Ramsdens Rebrand

The brief was to rebrand the british fish & chips outlet Harry Ramsdens.

I chose to make Harry Ramsdens a proud to be British restaurant, rather than the fast-food service station it has slowly become over the years. Focusing on the British “siamese twins” e.g. table and chairs, salt and pepper, fish and chips to emphasise the fish embellishment and Britishness of the brand.