This campaign was all about making kids excited about buying Havaianas, but more importantly allowing them to be creative. This campaign starts with a series of posters alerting the public about the new campaign. This would lead them to a website where they can order a set of blank Havaianas on which they create their designs. The children then can enter their designs into the 'Create Your Havaianas' competition, where the best few are chosen and rolled out to posters all around the country.
As if this wasn't enough, the campaign also includes a unique advertising event on one day during the campaign. A small amount of billboards will be placed around major cities, with the idea that the public can come and be given pens to draw their own favourite doodle on the giant Havaianas.
This was also completed whilst at Shillington College.