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HAVAIANAS LAB - CONCEPT STORE

  • André Kirsten

How to connect the most iconic Brazilian brand with the younger generation? Insight: A responsive store categorized by mood boards based on people's demands. The outcome is a laboratory that goes beyond a simple store. It works as a learning center for the brand and its customers. The place is flexible and can be changed at all times while enhancing the brand's values. One of the creative responses was creating “mood lists”, such as the playlists model used by Spotify or Pinterest to organize the products. It helps guests to perceive the brand as a complete solution. Likewise, to challenge with the way we always used to sell at retail.

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  • H

    Havaianas

    • 2

      2twodesign.com.br

      Skills

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