Argurjan Hoti, a young product designer and in same time owner of HBAH-HOTI Furniture based in Kosovo, requested to rebrand his own company, who seeks being up to date, without leaving aside the traditionality and trust that company has since his grandfather started almost 100 years ago. The challenge was to create a standard communication that could transmit all these values to his clients.
We focused on traditionality by creating a very simply and nice composition of the company name letters and placing it inside a rectangle would transmit even more stability.
Carefully chosen for its modern and yet refined, highly legible style, which has been further enhanced by the use of upper case letters in red tone of the chosen corporate color.
The Colors plays an important role in the HBAH-HOTI Furniture identity program. The colors are recommendations for various media. A palette of primary colors has been developed, which comprise the “One Voice” color scheme. Consistent use of these colors will contribute to the cohesive and harmonious look of the HBAH-HOTI identity across all relevant media. The company logo is presented through the use of color as well as shape and form.
It is a fresh and appealing blend of colors chosen for their strong combination - modern - classic - timeless.