Headlinemoney is the essential resource for money media professionals, providing Comprehensive news, contacts, case studies, and expert insights for those working in the UK’s money media. It is a powerful digital platform is the must-have tool for financial journalists and PRs alike. I was tasked with updating the previously outdated branding to a more modern and visually striking look and identity. The primary challenge was using a very minimal choice of primary colours to create a sophisticated, prestigious, impactful and modern identity which communicates with the target audience. The decision was to create a series of icons which are media and communication related and incorporate them into a rectangular repeated grid pattern. The icons would use a minor secondary colour be combined with the primary black and orange colours. The identity is designed to work on digital and print content.