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Headphones

BRIEF:
Create a campaign to make young people (14-24 year olds) aware of the dangers of wearing headphones in public.

SOLUTION:
We created a piece of street art in order to capture the attention of our target audience and show them a possible scenario that could be the result of wearing headphones in public. We made a 'crime scene' with a dead body wrapped in a sheet as if someone was killed on the road. This created attention and a form of interaction with people in the street and so we added a hashtag '#TAKETHEMOFF' to encourage people to share it online.

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