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Sara Shorn will need to approve that you worked on “Health-Nut” before we add you as a collaborator.


Health-Nut was a self initiated project, where I created the logo, branding and packaging designs for a company offering healthy snacks made from nuts.
The hand-drawn type injects a sense of quirkiness into the brand, depicting Health-Nut as a small, personable business. I also developed a friendly and slightly wacky tone of voice to further this nutty sensibility. The natural colouring and use of wood as a texture highlights the natural ingredients within the product, as do the reversed out illustrations which show the product inside. The bright secondary colour palette compliments the identity.

Project Tags

  • nuts
  • healthy food

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