The product mission was to make managing your mental health approachable, simple and fun, hence the development of the brand with its playful nature. As the product developed from Foundation, through Alpha, Beta and to live, it was then adapted rolled out through multiple NHS Trusts across the UK.
A comprehensive style guide was created and iterated upon as the brand grew and user feedback influenced design. This aided in the communication between the design and development teams. AAA Accessibility guidelines were adhered to and, in turn influenced design decisions and design.