"Heart and Sole"
A collaborative project between myself, Size? and New Balance to celebrate New Balance's Made in The UK range
I worked with the retail store Size? on a collaborative project between themselves and the sneaker retailer New Balance's "Made in the UK" range to commemorate 32 years of the brands iconic Flimby factory. I focused my campaign on celebrating the factory itself and putting a spotlight on the workers at the factory as well as the location of the factory itself so that the brands consumers has an even more intimate relationship with the Made in the UK range to boost sales.
I created an ad campaign for the collaboration, including a poster and a bus advertisement as well as a mock-up to be used at the Size? flagship store on Carnaby Street in London.
Companies
Arts University Bournemouth
- Arts and Culture
New Balance
- Fashion and Textiles
