HEIDI’S DAY

  • eli alfina
Produce, style and direct a fashion editorial for MUUSE Fall-Winter 2014/2015 season. Created a styling concept for MUUSE Fashion Uniqueness - The Limited Edition Collection, featuring ready to wear collections by six talented designers.

MUUSE is an international fashion label based in Conpenhagen that produces collections with some of the best designer talents worldwide.

The idea behind the shoot was to invite our muuse or most influential people within the Scandinavian fashion scene such as a blogger or instablogger to come to the shooting venue and get interviewed by us. We choose furniture’s and things that she loves to recreate her Scandinavian style home. Her character is a fearless woman, effortless, easy going and she loves to mix and match her clothes just like our target costumer. She’s always on the go and she’s sweet in her own way.