In summer 2015, Heineken wanted to create an experiential campaign which was integrated at the world's biggest music festivals. Along with a team of four I pitched the idea of 'Heineken Hi-life'.
The concept was to create a chance to win a luxury experience at a festival of their choice. The winner, including friends could stay at a pop-up Heineken hotel, have their very own Rider list app to select items of their choice and for the concept we also created a limited edition bottle.