HELMUT LANG X DIESEL (INP)

For my final project, Individual Negotiated Project (INP) at the Fashion Retail Academy for Fashion Buying. The notion of the Spring/Summer 1998 Menswear collection from the original designer 'Helmut Lang', helped me establish the collections colour pallet and silhouettes. Determiners the feeling of nostalgia, keeping the androgynous 'Lang' look. The aim was to give the premium brand Diesel a more classified name by bringing these two brands together. With this building a reputation seen to increase their platform and customer confidence in the Diesel brand.