Helmut Lang x Off white hypothetical campaign
The proposed collaborative campaign between Helmut Lang and Off-White explores brand identities, whilst distinguishing the campaign from pure commerce and mass fashion. The collaboration campaign has been presented in an interactive booklet which features alongside Hypebeast magazine. The booklet includes interactive content and AR features when viewed through a phone or tablet. The audience will be able to use a new feature on Instagram story ‘instacode’, stimulating the audience through emerging technology.