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Henrik's Kitchen - Branding and Packaging Project

A new boutique product aimed at the “Vikings” demographic was required.

The challenge was create an identity & concept for the product along with die line packaging for the item. This was then to be roled out further to expand on the brand concept.

The demographic I aimed the products at were ‘Urban Vikings’. I chose to design a range of sauces and marinades. I created the story of Henrik, an East London designer with danish heritage who crafted home-made sauces. I used his identity to create a strong handwriting for the range. His impressive beard became a strong feature of the sauce packaging. I was inspired by danish design for the colour palette and the flat style of illustration design.

I then roled out the concept into a delicatessen concept, designing a range of food packaging.

Student brief at Shillington College — 2 Day Brief


Katie Lee

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