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Hey Guevara: Revolutionising the car insurance marekt

To make car insurance social, adding interest to a low-interest category.  Car insurance is a low interest, low trust, low loyalty sector renowned for its lack of innovation.  So when three clever guys came to us with a truly revolutionary product we jumped at the chance to create a brand which would pique curiosities, challenge perceptions and get the world talking insurance. No big ask!

Credits

Miranda Porter

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  • Senior Account Manager
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Project Tags

  • Branding
  • brand creation
  • marketing
  • car insurance

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