Art direction and concepts as part of a re-brand for London based creative agency Hey Human. The inspiration for the art direction was inspired by the ‘imperfections of humans’. Each image also relates to interesting facts that make us uniquely human. One such fact being: “You will be amazed to know that 50% of human dna is the same as a banana!”
Hey Human are a creative agency, building brands that are celebrated and shared by people. Human brands. They focus on behaviours – the behaviours of people and the behaviours of brands themselves. They believe successful human brands connect in this world of complexity through embracing the human behaviours needed to thrive today.
Art direction: RM&CO/Dan Westin/Bo Hellberg
Photography: Jason Hindley