High 5 Games - New ad style & guidelines

I was tasked to create a new style for all ads across the High 5 Casino website and all comms channels. I created a style that was far more striking than what was previously being used, focussing very much on the game content and artwork and ensuring that the messaging appeared bold and clear. I carried the new style across all devices including web, tablet and smartphone. Here is the ad style guideline I created for all other designers to follow