High End Audio Launch

  • Iain Plunkett
I created a launch campaign for a high end audio processor designed to maximise exposure within the trade press and within a wider community of distributors and resellers. I developed the concept of 'The Game Changer' as the new product brought full immersive sound to the mid-range home market for the first time. The campaign was executed through a series of online and offline advertisements and invites for two months preceding the launch. The event was attended by many European dealers and journalists.