'His Master's Voice' reconnoitres the representation of the homosexual subculture of BDSM, in an attempt to challenge the public's perception of BDSM. Whilst exploring the notions of escapism, constructed identities, and the repetition of the mundane everyday life. Identities are formulated on the ideology of their ideal self, creating a person for sexual satisfaction. Juxtaposed against the natural environments, freedom is exposed to the viewer to clarify and develop their personas through the exposure of the object and interiors.
Undulating with disengaging expressions and body language, insinuating to the outer body experience. With direct collation to identities being formulated through the use of hoods. The reconstruction of the self allows them to construct their own new identity that is unknown to the outsider. The mask holds the power, giving the individuals the ability to remain hidden and unknown and escaping reality.